Video: Research at BBC Media Action: Putting our audience first

On November 8th, CGCS hosted Kavita Abraham-Dowsing (Director of Research and Learning), Anna Godfrey (Head of Research Programmes), and Zoe Fortune (Senior Research Manager) of  BBC Media Action. The BBC Media Action team gave a lunchtime talk about the opportunities and challenges presented by a multi-method research strategy, initial insights from the first 2 years of the programme, and reflections on: bridging theory and practice, the importance of research partnerships, building research capacity in developing countries and initial work on research innovations such as using field experiments to assess the impact of media interventions.  The talk was followed by an afternoon workshop.

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