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Visiting Scholar Lunch: The Writing of Culture

April 20, 2011
12:00PM - 01:00PM

Annenberg School for Communication, Room 300

In my presentation I will focus on a few concepts in semiotics we are using to analyze the ways web pages and, more generally, electronic objects are written and interpreted. I will particularly describe the fields I’m currently working on in this context. “Tagclouds”, rankings, and top user lists, among other objects, are all familiar, “ordinary” forms that can be studied and understood as central places in meaning-making processes and in the development of digital ideologies.

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